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UPPERCUT DELUXE MATT CLAY
With a dry, re-workable finish, Uppercut Deluxe Matt Clay is designed for the kinda guy who needs to know his look will stay safe all day and all night long.
Apply to dry hair that has been washed beforehand with Uppercut Deluxe Shampoo and Conditioner. Start by working a small amount of product into dry palms and make sure to spread evenly across both hands. Apply a small amount to the fringe area using fingertips then work from the back of your head forwards making sure to spread product evenly throughout your hair.
Shape your hair to the desired look using your fingers or an Uppercut Deluxe comb to give the shape you want for your style.
Different guys have different styles. Not everyone wants a super groomed and slick style. Some guys want rough, textured, messy looking styles. Some guys want both. But not at the same time.
Following from Deluxe Pomade and Featherweight, Matt Clay was a very natural fit to the Uppercut Deluxe family - once again breaking rules and norms across conventional hair products.
The founders of Uppercut Deluxe realised quickly that short messy styles had become the new modern classic - old school barbers were losing out to the mainstream that could give those guys what they wanted.
This product became a way of giving something back to the barber - a way of modernising this classic trade and broadening what was possible.
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