e.l.f. Cosmetics

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The Sweet Spot Between Affordable and Quality

With prices that start at about the same as a cup of coffee, e.l.f. Cosmetics has made a name for themselves in the beauty industry! Beauty bloggers, professionals and regular consumers alike have been astounded by the amazing quality these products have, despite costing a fraction of the amount high-end makeup products often do. With impressive colour payoff and great lasting power, e.l.f. should be your new go-to range of cosmetics if you're trying to avoid breaking the bank. Originating in New York City more than 10 years ago, e.l.f. began with just a few items in their range, quickly expanding to a very comprehensive array of products, from makeup to skincare, tools and more. Their products are sold all over the world to their dedicated customer base.

e.l.f. make it a total breeze to fill up your makeup bag without skimping on quality, as their products glide on beautifully and will last all day long. Begin your makeup application by priming--after all, it's so important to create a fresh and smooth base for your other products! If you've got discolouration or redness in your skin, we love the e.l.f. Face Primer Tones in the various shades on offer. Use green to neutralise redness and purple to brighten! Plus, the formula of these is great for controlling oil in the skin, making sure you don't finish your day with makeup in a streaky mess! Then, apply one of e.l.f.'s all-time favourite products--the e.l.f. Flawless Finish Foundation. Available in a wide range of colours to suit every skin tone, this product is oil-free, so won't clog pores or overwhelm acne or breakout-prone skin. Apply with your favourite sponge or face brush and observe the difference. This foundation really is flawless--blemishes, pores and pigmentation spots will simply fade into the background, leaving you with a stunning canvas for the rest of your makeup.

If eyes are the windows to the face, brows are the curtains--so look after them! e.l.f. have a ton of high quality brow products on offer, from pomades to pencils. If you're an on the go kinda gal or guy, we love the e.l.f. Gel & Powder Eyebrow Kit. This product makes it totally simple to create a defined brow while you're out and about, with two formulas that can be used to sketch and set your brows. The built-in mirror means you have no excuse not to tame your brows, wherever you are!

Surely by now, we're all aware of the wonders of contouring and highlighting. If you're excited by this trend but unsure how to make it work for you, e.l.f. have come up with the solution! Their Contour Palette, available in both powder and cream formulations, features four simple-to-use shades that can be used to create definition in the face. Brighten under your eyes and the high points of the face using the lighter shades, and deepen your facial planes using the darker shades for a modelesque look.

Of course, don't forget the lips! e.l.f. love lip products, so they've created numerous formulas that will suit everyone and their personal makeup preferences. If you like a glossy finish, go for the Pout Perfector Glow Gloss. This multidimensional lip gloss helps plump your pout for a gorgeous finish. Another fan favourite is the Matte Lip Colour. Available in countless stunning shades, this will be your new handbag essential. It stays where you put it, and doesn't even require application throughout the day--yep, it's just that good! You'll want to buy them all to test out each of the gorgeous colours!

Facial Co is a proud, authorised Australian stockist of e.l.f. Cosmetics. Free shipping is available Australia-wide.

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