Alterna are a haircare brand with a difference, and have taken the world by storm since their inception in 1997. At the time, the market was saturated with chemical-laden brands, so Alterna’s founders set out to create something new and entirely safe for the hair. Formulated with zero nasties, Alterna products remain popular to this day for their nourishing, restoring and rejuvenating properties. There are a few key ranges available from Alterna, one of the most famed being their Caviar line. Using luxury ingredient caviar extract, in addition to other key botanicals and the brand’s own Age Control Complex, Alterna were able to create one of the first anti-ageing haircare lines. Try out the Alterna Caviar RepairX Micro Bead Fill & Fix Treatment Masque to repair breakage and strengthen mature locks, or the Alterna Anti-Ageing Replenishing Moisture Shampoo for hair in need of a little hydration. If colour maintenance is more your concern, you’ll love their Brightening Blonde Shampoo, a bestseller for the brand. Discover all that Alterna has to offer today with Facial Co. We offer free Australian shipping over $99 + Afterpay available.