joico colour endure violet shampoo 300ml
Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

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New price: $21.56

300 mL $0.82 per 10 mL
Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.  View More
HOW TO USE THIS PRODUCT

Description

You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.

Perfect choice for:

  • Highlighted high-lift blonde or gray hair that's faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.

Benefits:

The inside secret:

  • It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, our unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out. (Note: This product contains ingredients that may cause irritation; a preliminary patch test should be completed before use.)

How to use

  • Massage into freshly-washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.

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