joico colour endure shampoo 300ml
Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.

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300 mL $0.82 per 10 mL
Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.  View More
HOW TO USE THIS PRODUCT

Description

When you've spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn't it make sense to go the distance and bring home a product that protects your investment? We think so... and that's why we formulated this gentle Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What's more, redheads - the hardest hit in the fade department - will love the fact that it maintains their scarlet hue by a full 88%. (That's not a number to sneeze at, either.)

Perfect choice for:

  • Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.

Benefits:

The inside secret:

  • Our Multi-Spectrum Defense Complex - rich in Green Tea, Antioxidants, and UV protectors - lends strength, manageability, softness, and shine; while fighting the big fade-out... even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.

How to use

  • The classic MO: Lather, rinse... and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.

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