Joico's true-blue formula colour-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically lightened. Bonus: It preserves 89 percent of your precious hair-colour for nearly eight full weeks by bonding to hair fibres.
- Multi-Spectrum Defence Complex helps protect colour against fading
- Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use
- Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse
- Repeat the process two or three times per week, alternating with your regular shampoo