Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. This unique, professional powder compound adheres to hair without being sticky or oily and without dulling or looking dry. A water-resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place. Plus, each shade contains a variety of pigments and reflective particles to ensure a natural match with many different hair colors.
- Light brown
- Medium brown
- Dark brown
- We recommend using the smaller end of the brush for precision
- Apply to dry/styled hair
- To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. Dab on visible ]roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and color looks like new
- To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight
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